The beginning
Founded as a family jewelry business in Johor Bahru, Malaysia.
01 / Goldfinch Jewelry at a glanceAccessible gold.
Accessible gold.
Enduring value.
Goldfinch Jewelry is Malaysia's leading affordable gold jewellery brand, making gold accessible to everyone.
With 60+ locations nationwide across 5 operating regions, we serve communities through quality K-Gold jewellery, bullion and investment-grade products, and customised corporate gifts.
Accessible Gold. Enduring Value. Affordable Gold Jewelry For Everyone.
66Locations nationwide
300+Team members
1 MILSocial followers
Bella Astillah & Syed Saddiq Goldfinch Jewelry ambassadors
02 / About Goldfinch Jewelry
A modern luxury identity built around accessibility.
Goldfinch Jewelry vision is to make luxury jewellery accessible to every Malaysian, without compromise.
Vision
To make luxury jewelry accessible to every Malaysian, without compromise.
MissionTo establish 100+ outlets nationwide and become the preferred jewelry brand for Malaysia's communities by delivering quality, affordability, and trust.
AffordabilityCelebrationTrustCommunity
03 / Our journey
Milestones & growth
From a family jewelry business in Johor Bahru to a nationwide gold community.
Brand transformation
Rebranded as Goldfinch Jewelry with a modern luxury identity and expanded to 10 outlets.
Digital pivot
Launched e-commerce platform and social commerce during the pandemic era.
Rapid expansion
Grew to 30+ locations nationwide with flexible payment solutions.
Market leadership
Reached 50 outlets, 500K+ social followers, and launched flagship concept stores.
66 locations & beyond
Nationwide presence across 5 regions with a 100-outlet target in sight.
04 / Leadership
Khoo Chun Meng
Second-Generation Entrepreneur & Chief Executive Officer
Khoo Chun Meng, widely known as CM Khoo, is the Chief Executive Officer of Goldfinch Jewelry Sdn Bhd and the driving force behind the brand's modern transformation and nationwide growth.
Building upon the foundation established by his family, CM brought a new generation of leadership to the jewelry business - combining physical retail expansion with digital engagement, social commerce, flexible payment solutions and innovative marketing strategies.
Under his leadership, Goldfinch Jewelry has expanded into a nationwide jewelry network with 66 locations across Malaysia as of 1 July 2026.
“Gold should not only be admired - it should be accessible, meaningful and part of every Malaysian's journey.”- Khoo Chun Meng
Leadership focus
- Nationwide retail expansion
- Brand transformation & positioning
- Digital & social-commerce development
- Accessible gold ownership
- Strategic partnerships & collaborations
05 / Our product portfolio
Gold for every occasion and budget.
Goldfinch Jewelry offers a comprehensive range of gold jewellery and investment products across multiple purity levels - 999 and 916 - catering to every occasion and budget.
999 purity916 purity
K-Gold Jewellery
& Wedding Collections
Everyday icons to once-in-a-lifetime pieces.Bullion &
Investment-Grade Products
Value you can hold, grow and pass on.Silver, Custom Creations
& Corporate Gifts
Made personal, made memorable.06 / Accessible gold, trusted services
Tailored solutions that make gold accessible to everyone.
Outright purchase
Confirm the metal, purity, weight, price and any included certification in your written quotation.
Corporate gifting
Bespoke gold gifts for corporate events, milestones, and employee recognition.
Instalment options
Ask customer service about available options for your item. Confirm provider eligibility, payment dates and any charges before agreeing.
Custom design
Commission one-of-a-kind pieces crafted by our master goldsmiths.
Buyback enquiries
Ask about eligibility, participating outlets and inspection before handing over your gold. Any buyback requires a separately agreed quotation.
07 / Nationwide retail & digital reach
Wherever customers are, Goldfinch Jewelry is closer.
With 64 locations across Malaysia and a robust digital ecosystem, Goldfinch Jewelry meets customers wherever they are - in-store or online.
Five operating regions
Kuala Lumpur · Penang · Johor Bahru · Kota Kinabalu · Kuching
Digital ecosystem
Website · Shopee · Atome · Facebook · TikTok · Instagram · Threads · LinkedIn
Come in. Stay awhile.08 / Corporate & customised solutions
Gold products made meaningful for organisations.
Goldfinch Jewelry provides bespoke gold products for corporate clients - from branded gold bars to custom jewelry gifts - with full customisation of weight, branding, and packaging.
Solution types
- Branded gold bars & coins
- Custom jewelry for corporate gifting
- Event & milestone commemorative pieces
- Loyalty & incentive programme rewards
Customisation options
- Weight: 1g to 100g
- Branding: logo engraving, customised packaging
- Purity: 999.9, 916
- MOQ: flexible based on project scope
Typical project frameworkBrief→Design→Approval→Production→Delivery
Collaborations & partners
09 / Why Goldfinch Jewelry & future direction
Accessibility, flexibility, and community-driven values.
Compare the design, purity, weight and available sizes before choosing a piece. Contact customer service to confirm the current price and availability.
Key strengths
- Accessible pricing across all gold purity levels
- Flexible ownership through multiple payment options
- Full customisation for corporate and personal needs
- Strong digital community with 667K+ followers
- Nationwide presence with 64 locations across 5 regions
- Trusted heritage since 1997
Future goals
- Expand to 100+ outlets nationwide
- Accelerate digital growth and e-commerce presence
- Strengthen brand collaborations and corporate partnerships
10 / Recognition, visibility & brand engagement
Growing visibility through meaningful connection.
Explore Goldfinch Jewelry news, events and brand collaborations. Contact our team for details about a featured event or a corporate gift enquiry.
Awards received
Celebrating milestones that reflect Goldfinch Jewelry's growth, credibility and commitment to excellence.
Events & brand engagement
Creating meaningful experiences that bring Goldfinch Jewelry closer to customers, partners and communities.
Billboard gallery
Expanding brand visibility through bold and memorable outdoor campaigns.
66.11 / Our retail presence
Accessible spaces, close to every community.
With a growing network of outlets across multiple regions, Goldfinch Jewelry continues to strengthen its presence by serving customers through accessible, conveniently located and customer-friendly retail spaces.
Find a Goldfinch Jewelry near you ↗12 / Brand ambassadors
Syed Saddiq & Bella Astillah
A modern couple representing trust, elegance and meaningful gold moments.
Goldfinch Jewelry proudly welcomes Syed Saddiq and Bella Astillah as its appointed Brand Ambassadors, bringing together leadership, influence, elegance and relatability to represent the brand's vision of making gold more accessible, meaningful and inspiring for Malaysians.
Made for their story.Made for yours.
13 / Contact & partnership invitation
Creating enduring value together.
We welcome partnerships and collaborations that align with our mission of making gold accessible to all Malaysians. Whether you represent a corporate organisation, retail partner, or media platform, we would be delighted to explore how we can create enduring value together.
Start a conversation →Corporate enquiries — Goldfinch Group Berhad
202501030918 (1632330-P)
Level 13A, Menara Liang Court, No 37, Jalan Sultan Ahmad Syah,
10050, Georgetown, Pulau Pinang, Malaysia.
Contact: +6011-5894 5358
Hotline: No Hotline
Email: info@goldfinchjewelry.com
Website: shop.goldfinchjewelry.com
B-05-02, Menara Bata,
PJ Trade Centre, No 8, PJU 8/8A,
Bandar Damansara Perdana,
47820 Petaling Jaya, Selangor.
Website operator and seller: Goldfinch Jewelry Sdn Bhd (201301045454 (1075278-W)). For website purchases and privacy requests, use the contact details in our policies.
Website policies and customer contact